Rare Aspen | Aspen Show Group

This project involved collaborating with ZGMAD Aspen + Santa Monica to promote an annual Aspen event. With the identity established, my role was to apply the design standards across various collateral, ensuring a fresh and appealing look. The process balanced creative freedom with a strict grid system, allowing me to innovate while adhering to brand guidelines.

To check out the brand standards and project details visit https://zgmad.com/aspen-show-group