POLITICAL CAMPAIGN IDENTITY SYSTEM

This identity system was thoughtfully developed to challenge and expand the conventional perceptions of political figures and campaign branding. At its core, the project aimed to communicate a compelling vision for change, highlighting how electing Andrea could directly contribute to healthier, longer lives for voters. It addresses a critical and timely issue: the rising cost of healthcare, offering solutions that resonate on both personal and societal levels.

Through a carefully crafted balance of informative language and emotionally engaging messaging, the identity system fosters a sense of trust and connection. It invites viewers to see not only the practical benefits of Andrea’s proposals but also the genuine care and commitment behind her candidacy. This approach ensures the content feels both valid and relatable, encouraging a deeper engagement with the campaign’s goals.

The project was a collaboration with Brittany Alford, a former colleague from Louisiana Tech University School of Design. This partnership brought together shared expertise and creative insight, resulting in a cohesive and impactful identity system that breaks new ground in political campaign communication. Together, they crafted a visual and narrative framework that not only informs but also inspires hope and confidence among voters.